Deluxe Queer

Brand Identity Design

Deluxe Queer is a dinner party pop-up, based in San Francisco, centered around intimate and special Queer gatherings. Historically, LGBTQIA+ people have - for the most part - only had nightlife and clubbing to meet one another. At Deluxe Queer, they create a space that’s perfect for dining, wining, and making memorable connections.

This project came at the one year anniversary of Deluxe Queer’s operations, and sought to gave them a more robust and fresh identity. This ranged from logo, typographic system, color palette, illustration system, and redesign of their website.

Explorations + Process

Jack Moore Graphic Designer, Optimist, Storyteller