Brand Identity Design

SimpliChek is a convenient health and wellness service, which provides tests to and gold standard lab testing to consumers via vending machines and digitally delivered lab results.

The scope of the project included naming, visual language, and design of assets including the vending machine itself. The project required collaboration, testing and vetting of the design from people involved in marketing, customer awareness/accessibility, and lab techs. SimpliChek is set to launch in Oregon.

Jack Moore Graphic Designer, Optimist, Storyteller