Life’s Short - Life It  is a lifestyle  brand started by Craig and Kathleen Hostert. It was born out of their inspirational story of beating the odds and facing all of life’s challenges with a positive attitude. The message of this brand was born out of an organic movement from their travels around the United States in their camper, and inspiring others to live life to the fullest. 

This project constituted a complete brand identity system, as well as web design and design of products to sell on the websight. Additionally it included a brand strategy for and brand launch strategy in the fall of 2022.