Sunkist Strategy & Process

The tagline for this new strategy for Sunkist is “Bring Home the Sun.” It pays homage to the Golden State from which Sunkist originated, and allows for the consumer to feel they have ownership over the brand.

At the crux of this new strategy is to make Sunkist accessible and more relatable to consumers who do not know that it is in fact a co-operative of family farms, and not a faceless corporation.

Brand Strategy & Visual Standards Book

The new strategy and innovation for Sunkist is compiled in this book; outlining the specifics of the strategy, process, and visual standards and graphic guides.

Full text.

Strategy Posters

Posters outlining the strategy and visual standards of the rebrand.
Process, ideation, and exploration for developing Sunkist’s new strategy.

© Jack Moore