Jack Moore*

* Graphic Design & Writing


Font Design
Mentor: Greg Lindy

Lira is a font that takes inspiration from the lettercutting techniques used in Italian Lira coins, as well as the work of type designer Berthold Wolpe, especially his font families for Pegasus and Albertus.

The font is a display typeface suitable for longer settings of title and subtitle copy, with increased contrast and weight shifts.

Exhibition title wall, and spatial design for the museum exhibition.

Promotional poster for the Hapa exhibition.

The specimen poster for the font references typographic signage used in Italian markets and piazzas. 

The font is inspired by the conversation between contemporary Italian identity, and the remnants of Roman history.

© Jack Moore