EDIN: Uncanny Valleys

Transmedia Branding, UX, Editorial
2020
Mentor: Carolina Trigo


The rise of the branded self on social media. This indicates an increasing coalescence of personhood and brand as our lives move more online.

This project looks to investigate how our digital identities and late-capitalist practices coexist and merge on social media via a satirical lens.

The outcome will ask the user to question how they engage in self-commodification online by parodying the all consuming presence social media has in our lives.This project looks to investigate how our digital identities and neo-capitalist practices coexist and merge on social media via a satirical lens.



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Edin Weekly is the print touchpoint of the Edin Brand, functioning as a lookbook and gossip magazine. It is bound in an aluminum binder so that the user can add and subtract their own stories and content, much like on their social media profiles.







© Jack Moore