Nike Tiempo
Packaging
2022
Studio: Tolleson
Client: Nike
Creative Director: Carlos Montalvan
Role: Junior Designer
Studio: Tolleson
Client: Nike
Creative Director: Carlos Montalvan
Role: Junior Designer
Nike Tiempo is a sportswear line designed by Nike and targeted at football/soccer players. The range includes mainly football boots, but has also included uniforms and shin guards under the same label.
Tiempo Golden Touch
The Tiempo X Golden Touch is the celebration of the 10th Iteration of the Tiempo Legend. Inspiration was taken from the first iteration of the Tiempo Legend by drawing on the initial gold elements of that shoe and it’s packaging, and using a spirit of “future heritage” to guide the packaging solution to create a special edition box and shoe bag for this shoe.
Concept Explorations
Final Direction
The final solution takes a minimalistic approach to the packaging using gold and black color blocking, as well as gloss finishing on the Nike Sportswear x Tiempo logo lockup to create an elevated solution on how to integrate the two.
The final solution takes a minimalistic approach to the packaging using gold and black color blocking, as well as gloss finishing on the Nike Sportswear x Tiempo logo lockup to create an elevated solution on how to integrate the two.
Images of the Tiempo Gold Touch shoe c/o www.nike.com
Nike Tiempo Prototype
Packaging
Packaging
2022
Studio: Tolleson
Client: Nike
Creative Director: Carlos Montalvan
Designer: Yvonne Anaya
Role: Junior Designer
Studio: Tolleson
Client: Nike
Creative Director: Carlos Montalvan
Designer: Yvonne Anaya
Role: Junior Designer
Tiempo Prototype is an all white iteration of the Tiempo brand. The visual language for this packaging draws from the prototype nature of the shoes, using diagrams, the blue drafting color, and the all white color drawn into the form.
Images of the Tiempo Prototype shoe c/o www.nike.com